2 Likes, 5 DMs: Why Analytics Matter More Than Ego

It’s easy to get caught up in surface metrics—likes, views, comments. And yes, those are great for boosting the ego. But if you’re only chasing visible engagement, you might be ignoring the quiet indicators of growth: link clicks, saves, DMs, profile taps, website visits, inquiries.

At Halcy, we track those things religiously—and here’s what we’ve seen time and time again:
The post that gets the fewest likes?

It’s often the one that lands the biggest client.

Why? Because that post was written with intention, not for the algorithm, but for your actual ideal audience. Maybe it didn’t get shared widely. Maybe it wasn’t trendy. But it said something that mattered. It answered the question they were too shy to ask. It positioned you as the expert. And then they slid into your DMs.

That’s not an accident—that’s strategy.

Let’s go deeper:

• You might get 100 likes from random people... but what if 3 qualified leads click through your site from a “low-performing” post?

• You might get crickets on a reel... but it’s the one a new client brings up on your discovery call.

• You might think a carousel flopped... but 7 people saved it and refer back to it before hiring you.

Analytics are where you stop guessing and start growing.

We track the full picture for our clients. Not just vanity metrics, but what’s converting. What’s generating interest. What’s building brand equity over time. Because if you’re only looking at the likes, you’re missing the real gold hiding beneath the surface.

So the next time you’re tempted to delete a post that didn’t “perform”?
Check the numbers first. And maybe, just maybe, you’ll realize it did exactly what it was supposed to do.